Scribble Signs
I saw a sign the other day with the improved logo. Ours has overlapping script letters so that the OCH are all scribbled together so they can not be easily read unless you already know the name of the place. The new signs only overlap the OC. It is an improvement. It still does not present the name clearly to the public. Look at the signs of the other restaurants from the more successful food companys. Their logos are simple and in many cases tell you what kind of food is inside. O'Charleys is neither.
The old signs are blurred at night from the excessive use of lines, colors, and neon. Whoever designed it did not know much about visibility. The corp execs who approved it do not know either. From a short distance away it is not readable at night. The new signs improve on the readability, but still are a waste of sign space.
KISS (keep it simple stupid) simple concept, simple food, simple guests, simple signs.
This company's marketing department reminds me of a student project.
posted by shadow @ 5/23/2006
2 Comments:
Clueless corporate is second rate and that is why the company is second rate. Look at the poor quality managers left. The good ones get out when they see what is going on and not going on with the powers that be. Even if people could read the sign, many of them are not going to risk coming to O'Charleys.
I agree with the last statement, Look at Derrick and Wynn, they got out and are working for much better companies now. Derrick is with Brinker in On the Border and Wynn is with the Cheesecake Factory. Two companies that are way better than this third rate operation.
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